Another way to reduce the churn rate is to actively engage your customers with your brand. To do so, it's essential to monitor and advance the quality of communications across all available channels. An effective brand communications strategy involves getting to know your audience, coining the right messages, and delivering those messages on the right channels.
Apart from developing channels targeted at broad audiences, like social media or websites, it's also important to deliver personalized experiences through emails, apps, or messengers. Notify your customers of delivery status, current or upcoming promos, special offers, discounts, or personalized goods selections.