Relationships are essential for every business. The majority
(73%) of companies with above-average customer experience perform better financially than their competitors, and 96% of customers base their brand loyalty on the quality of the customer service. It is impossible to build great relationships and provide excellent experience without top-notch communications. And this is why businesses worldwide shift from the traditional approach to communication and expand their toolkit.
Communications are going conversational, and today we will talk about the benefits of this new approach both to businesses and their clients.