According to the PwC statistics
, 86% of executives claim that AI will be a "mainstream technology" at their companies in 2021. Indeed, AI business applications have emerged significantly in recent years. So what are the potential benefits businesses can get from adopting AI technology? Automate sales and marketing
AI solutions for sales and marketing are able to power customer engagement with a personalized approach and automate communication throughout funnel stages. AI enables multi-channel interaction with customers, including sending special offers and news updates, cross-selling, collecting feedback, and more.
Improve customer support
AI-based solutions for contact centers include voice agents, chatbots, email robots. These agents can take over multiple routine contact center operations: replying to customers' requests, answering incoming calls, guiding through registration/installation processes, helping to fix common problems, etc. Moreover, virtual agents are available 24/7 and can be easily scaled up.Streamline business processes
AI can improve the efficiency of many in-house business operations, such as hiring, onboarding, planning, order processing, employee training, etc. Business process automation is becoming increasingly popular, given the rising labor costs, demand for personalized experiences, and growing customer expectations.